List of User Attributes – Filtering your users can be the difference between a successful campaign and wasted impressions. With 24 stock attributes available, it can be daunting to find exactly what you need. Our team has broken each attribute down for you, including examples, to help you create the audiences you want to target. Find the right filters for your marketing goals: we're happy to offer one on one help, and the ability to create your own custom filters.

Boolean Attributes (true or false)

  • locationPermission – The users that have opted in to location data sharing within the app by selecting allow on the app’s original request (e.g. Send messages to all users with their location permissions turned off.)
  • notificationPermission – The user has opted in to receive notifications through the app by selecting allow in the app’s original request (e.g. Send messages to all users who have notifications permissions turned on.)

Example shown: locationPermission is false 

Date Value Attributes (A specific date)

  • dateBorn – The birth date of the app user.  (e.g. All users who have a birthday in the month of January.) 
  • dateCreated - Date the app user created their account within the app. (e.g. All users who created their app account within the last six months.)
  • dateLastOpenedApp - Date app user last opened the app. (e.g. All users who have opened the app within the last week.) 
  • dateLocationPermissionRequested – Date the app user opted in to location permissions within the app. (e.g. All users who have shared location data within the last month.)
  • dateNotificationPermissionRequested – Date the app user opted in to notification permissions within the app. (e.g. All users who have given notification permission within the past two weeks.)

Example shown: dateLastOpenedApp is more than 30 days ago

Integer Value Attributes ( A number value)

  • goalPercentage – Number of goals completed by the mobile user divided by all possible goals they can complete. (e.g. All users that have completed at least 5 goals.)
  • openedCount – Amount of messages opened by app user. (e.g. All users who have opened at least 10 notifications.)
  • receivedCount – Amount of messages received by app user. (e.g. All users who have received 50+ notifications.)
  • sentCount – Amount of messages sent to app user. (e.g. All users who have been sent at most 15 notifications.)
  • visitedCount – Amount of time an app user has visited geofenced locations. (e.g. All users who have visited geofenced locations at least 10 times.)

Example shown: openedCount is at least 20

String Attributes (Specifics)

  • deviceOS – App user device operating system (e.g. All users who use macOS.)
  • deviceOSVersion– App user phone operating system version (e.g. All users who are using iOS.)
  • deviceToken – App user unique ID used to route notifications (e.g. All users with ID numbers between 100-200.)
  • email –  App user email address (e.g. All users who have shared their email address information.)
  • facebookURL – App user facebook url (e.g. All users who have shared their Facebook information.)
  • gender - App user gender (e.g. All users who have identified themselves as males.)
  • instagramURL – App user Instagram url (e.g. All users who have shared their Instagram handle.)
  • linkedinURL – App user LinkedIn url (e.g. All users who have shared their LinkedIn information.)
  • name - App user name (e.g. All users who have shared their name information.)
  • phone – App user phone number (e.g. All users whose phone number contains a 678 area code.)
  • twitterURL – App user Twitter url (e.g. All users who have shared their Twitter handle.)

Example shown: phone starts with 678

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