Users Section 

Click on the Users tab to open a list of your current app users.

The list of user names will be displayed on the left side of the page. For information about a specific user, click on that user’s name

After clicking on a user’s name, it will open the details view. (ALL users' information is collected when the user signs in to the mobile app. The information gained is based on the permissions the user has opted into and granted to the app.) On the right side you will see their Activity and Engagement. This information is updated in real-time:

  • Number of Places Visited
  • Number of Messages Sent
  • Number of Messages Received
  • Number of Messages Opened
  • Goal Rate Percentage

The left side of the users details view shows the last time and the last place the user visited a designated geofence. 

On the left side of the dashboard is the Add Filter tab. By clicking on this tab, you will open a list of stock attributes. These attributes describe unique details that allow you to filter your users before sending targeted messages to specific audiences. For example, you want to filter a customer by location permission and name. 

Click on 'Add Filter' and scroll down until you find the name filter & locationPermission filter, click on them. We want to offer a promotion to a specific set of customers based upon name and whether they have location permission turned on.

This allows a specific promotion to reach a set of customers based on their name and location permission.

When you click on the name filter, a configure filter for name opens, click the bubble for 'contains' and enter the name of choice and click confirm

Then configure the filter for location permission by selecting the bubble that says, "is true”. Click confirm

Below it will show you what you are filtering by, so you know exactly what parameters you applied. You can apply unlimited filters depending on your ideal campaign. 

Your target audience will now appear under the Audiences header on the left. Your “filtered audience” will now be ready to filter users for your next message. 

How to Apply Audiences to Messages

Once you open a new message window and fill out the information described in the How to Create a New Message you can apply one or more of your Audiences that were created into the “who will receive your message box. Type the name of the Audience into the supplied area and select for the specified Audience to apply to your message. We are currently working on adding events in addition to the user attributes, so stay tuned! 

You now have a firm handle on the Audience feature and how to navigate the use of this great tool. If you have any more questions, feel free to reach out to our trainer at taylor@boardactive.com

For a full list of user attributes and definitions, see Attribute Filter Glossary 

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