A place is a designated location that you have geofenced. A place allows you to measure foot-traffic in a certain area and send messages to users when they enter/leave an established geofence. These places can be used for retargeting efforts as well.  

Geofencing

A geofence is a virtual perimeter that can be set around any area on a map. Geofences can be circular or polygon-shaped and can be as big or small as desired.
The ability to completely customize the size and shape of a geofence allows for precise tracking and location-based targeting.

Location-based messaging can be very useful for driving customers to store locations. For instance, marketers could set up a geofenced message for a shoe store in the mall. Each time an app user arrives at the mall, they will receive a notification from the shoe store about the new shoes in stock and special offers on popular items. 

Applications

Geofences can be used in a multitude of ways. Below are just a few capabilities of geofencing technology:

  • Trigger alerts & prompt push notifications

  • Launch targeted social media campaigns

  • Track vehicle fleets

  • Monitor activity in secure areas

  • Monitor employees in the field & track company property

  • Deliver coupons & promotions

  • Engage crowds of people at large events

Reliability

BoardActive's software ensures the prompt delivery of notifications when users enter designated geofences. Get as granular as you want when adjusting the borders of your established fence. For example, when an app user crosses into your created geofence, that movement will trigger an event: tracking a visit to the place and/or sending a notification to the user.

In order to collect location data and trigger events when users pass through geofences, you must install the BoardActive SDK into your mobile app. App users must opt-in to location services in order for geofences to be effective. However, app users can still receive messages if they have elected not to share their location. App users who have allowed notifications in the app will receive any messages that do not have location-based triggers.

Sorting

You have the ability to sort your places by adding a category to each place you create. Categories make it easy to sort and find specific places when you have many places in the platform. For instance, you may want to group all of your store locations or group your places based on the state or region they are located.

Analytics

You can easily track the number of visits per geofence in the places list view. See which geofences are visited most frequently and compare the amount of traffic over time. 

Creating Places

To create places, you need:

Learn How to Add a Place and download the Test App to try it out. No development required!

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