A message is a push notification you create to notify and engage users.
A push notification is a message that pops up on a mobile device. Apps can send them at any time, even if the app is not being used. They are used to grab a user's attention and prompt them to engage with the app. Notifications can be used in many ways: to inform users about events, to offer coupons, or even to send friendly reminders.
Push notifications allow apps to communicate directly with their users. They are very effective at increasing retention and click-thru rates and can be used to:
Reengage cold app users
Convert app users into loyal customers
Enhance the consumer experience
Drive users to other marketing channels
Messages can be sent to users when they enter/leave designated locations. Attaching a "Place" to your message defines where the users will receive a notification. This is a powerful tool to engage users when they are at events, near store locations, or leaving competitor locations.
Behavior and Appearance
When you create a message, you can decide whether to include a headline, subtext, and a description. If you would like to spice things up, you can add images and links, as well as decide what action occurs when a user interacts with the message.
Notifications will appear on the lock screen or notification center of any mobile device.
You can choose to schedule when your users will receive a message.
Select the dates your message will run
Define the time of day the message is sent
Choose the broadcast option to instantly send a message to all of your users
Easily measure the performance of campaigns. Get real-time data on messages sent, received, and opened. See what's working and what isn't; track the effectiveness of notifications and gain insight into where users go after the impression.
To send messages to your users, you need:
An account on app.boardactive.com
A mobile app