A message is a push notification you create to notify and engage users
A push notification is a message that pops up on a mobile device. Apps can send them at any time, even if the app is not being used. They are used to grab a users attention and prompt them to engage. Notifications can do many things: inform you about events, offer coupons, or even send friendly reminders.
Push notifications allow apps to speak directly to their users. They are very effective at increasing retention and click-thru rates and can be used to:
- Reengage cold app users
- Convert app users into loyal customers
- Enhance the consumer experience
- Drive users to other marketing channels
Messages can be sent to users when they enter/leave designated locations. Attaching a "Place" to your message defines where the users will receive a notification. This is a powerful tool to engage users when they are at events, near store locations, or leave competitor locations.
Behavior and Appearance
When you create a message, you can decide whether to include a headline, subtext, and a description. If you would like to spice things up, you can add images and links, as well as decide what action occurs when a user interacts with the message.
Notifications will appear on the lock screen or notification center of any mobile device.
You can choose to schedule when and where your users will receive the message.
- Select the dates your message will run
- Define the time of day the message is sent
- Set a daily limit for how many messages are sent
- Set a total limit for how many messages are sent
Users will receive notifications instantly when they enter/leave geofenced locations, within the time constraints that have been scheduled.
Easily measure the performance of campaigns. Get real-time data on messages sent, received, and opened. See what's working and what isn't; track the effectiveness of notifications and gain insight into where users go after the impression.
To send messages to your users, you need:
- An account on springer.boardactive.com
- A mobile app
- To Install the BoardActive SDK or Connect to the BoardActive Server Endpoints.